If you don’t understand why the Real Time Web is huge, you will soon.

Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and will continue to empower every individual to co-create what is deemed as “important” on the Web. The Real Time Web serves as both the database that informs us of what is happening right “Now” and the human touch to the content that will compete with the traditional algorithms for what is deemed as “valuable” content to us all.

Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Real Time Web. There remain major aspects of the Web that have not yet integrated “searching” and “sharing” of the Real Time Web, including traditional search. But as filtration and integration progress the Web will take the form of a living breathing database.

Here are 5 reasons why Real Time Search will help the Real Time movement change the Web and your experience forever.

1. The “Now” Factor

We saw it with Michael Jackson’s passing. We saw it with the Iran Protests and we see it more and more everyday – the Real Time web provides us with what is happening right “Now” and with vivid detail from around the globe. “We” is driving the “Now” factor.

2. We Become Co-Creators

The Real-Time web offers us the ability to become co-creators in not only content but also in what is deemed important. Why? Because we decide what is worth sharing, discussing and having opinions on. This behavior serves as a natural selection of valuable content. Certainly the current web allows for creation of content, but what is deemed as important/valuable is mostly left up to a few individuals, organizations and a bunch of robots. The Real-Time web, once fully integrated, will change that.

3. Humans vs Machines

Have you ever clicked on blue links that lead you to a piece of content dating back to a year ago? Search results lose relevancy each day due to the amount of new content hitting the internet. Spiders, web crawlers and engines decide what content is relevant via algorithms and those results can be manipulated via intelligently structured content (SEO). Real-time search enables users to receive information via conversations and people instead of machines. Take a look at your web results today. Would you rather receive cold content determined by algorithms or what the crowd and people value as good and bad?

4. Facebook Factor

With over 300 million users creating and wrapping themselves around content, once Facebook opens up its search API to the web what do you think will happen? Better yet do you think there is value in being able to search a database of 300 million users’ opinions and experiences? Searching Facebook may be the factor that tips the overall experience of the web into one that is very different than today. Facebook may be the tipping point to where bottoms up (sharing & contributing) will go head to head with tops down (crawling & optimizing).

5. A New Breed of Search Engines

If there existed a search engine that was capable of aggregating and rendering results based on what was shared, peoples opinions and conversations, would you be interested in that search engine? If you knew that there were 6 conversations that provided a fantastic account of a design firm you were considering would that be more valuable to you than the top 3 links on your current search engine results? Would you have more value for SEO based search results or human conversation driven results? How about both? Real-Time search, once developed, will render a new breed of search engines that will capture this new value the New Web has to offer.

At the moment, Real Time Search is only in its infancy, as is the Real Time web. Twitter and the like are simply representations of a big movement that will continue to occur with the creation of more similar services, more adoption of those services and more integration of those services.

What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3^rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.

With all the publicity around WolframAlpha’s engine there has been a lot of buzz in the search space around what the next successful search engine will look like. It was great to get some coverage today from ChannelWeb as they covered WolframAlpha, LeapFish and the Search space.

Here is a snippet from the post :

“With all the publicity recently about Wolfram Alpha, the CRN Test Center came across the relatively new Web site of a search aggregator called LeapFish. Wolfram Alpha is, to use its own term, a computational knowledge engine, which actually bases the results strictly from its own internal knowledge base — no searching of the Web at all. Conversely, LeapFish uses hyper-threading to communicate with multiple search engines simultaneously, in real-time.”

You can find the rest of the article here : ChannelWeb on LeapFish

No Click Search Technology Delivers Instantaneous Results as You’re Typing

PLEASANTON, Calif., Jan. 15 /PRNewswire/ — LeapFish, a multi-dimensional search engine that combines the best of the web in a single search, today announced the release of its new click-free search interface that delivers search results as you type. The brand new search engine that captures not just relevancy but also the variety of the web, now offers one of the world’s fastest search services with instantaneous results as each character of a search term is entered.

LeapFish pushes search to 2.0 and states “out with the search button.” LeapFish’s revolutionary new click-free search interface gives life to a fast, fluid and dynamic search experience that extracts the variety of data from major online destinations such as Google, YouTube, Ebay and others in a single search query. Consolidating a knowledge base of relevancy and variety from major online authorities, LeapFish effectively renders more comprehensive results than those returned by its providers.

“This technology is truly evolutionary in the context of today’s Internet,” said Behnam Behrouzi, president and CEO of LeapFish. “Desirable data continues to be lost at an accelerating rate due to the information overload and filter failure of search engines. The LeapFish click-free search functionality and aggregation capability offers users a convenient solution for users to maintain control over this data.”

The inspiration behind LeapFish has been the opportunity to provide an answer to the information overload and the fragmentation of accessibility that is naturally occurring online today. “If relevancy, the currently defined search formula, continues to be limited by the virtual real estate allotted by page 1 of the major search engines, then the variety and accessibility of the breadth of the web is being lost in the information overload,” says Behrouzi. “LeapFish works to capture this variety in a new multidimensional, and now instantaneous, click-free search interface.”

For users who don’t have heavy Internet usage, LeapFish promises to conveniently surprise them with information they wouldn’t have normally been aware of if they used a traditional search engine.

The revolutionary new search service uses proprietary hyper-threading technology to communicate with a growing list of over 200 online authorities, currently under development, to deliver more than just relevancy to users. LeapFish launched its search platform in November 2008 and is currently seeking patents for its new offering.

To try the new click-free search engine for yourself, visit http://www.leapfish.com.

About LeapFish

LeapFish is a multi-dimensional search engine that captures the variety of the web in a single click free search interface. The search engine delivers instantaneous results from major Internet destinations while you type. LeapFish Inc. is a privately held corporation headquartered out of CARR America Corporate Center in Pleasanton California. For more information, visit http://www.leapfish.com.