I’m excited to announce that about 3AM PST this morning Reply.com successfully filed for its much anticipated 2010 IPO.

SAN RAMON, CA – February 22, 2010 – Reply! Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.

Jefferies & Company, Inc. and Piper Jaffray & Co. will act as joint book-running managers for the offering with Needham & Company, LLC and ThinkEquity LLC acting as co-managers. The shares of common stock to be sold in this offering are proposed to be sold by Reply! and certain of Reply!’s stockholders.  The number of shares to be sold in the proposed offering and the offering price have not yet been determined.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering will be made only by means of a prospectus. A written preliminary prospectus related to the offering may be obtained, when available, from the prospectus department of:

• Jefferies & Company, Inc., Equity Syndicate Middle Office, Attn: Stephen M. Ficara, 520 Madison Avenue, 12th Floor, New York, NY 10022 (telephone: 212-284-3418/email: sficara@jefferies.com); or
• Piper Jaffray & Co., Prospectus Department, 800 Nicollet Mall, Suite 800, Minneapolis, MN, 55402 (telephone: 800-747-3924/email: prospectus@pjc.com).

About Reply! Inc.

Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.

Coverage :

TechCrunch - Reply.com Files For $60 Million IPO

Reply.com lifts Beta off its locally-targeted online marketing platform as it posts enhanced features and significant profits.  In the face of a struggling economy, Reply.com has posted over 50 percent revenue growth in the Automotive and Real Estate categories and significant profits over the last several quarters.

Reply! Homepage

Since its founding in 2001, Reply! has been a leader in pioneering locally targeted online marketing, including lead generation, in Real Estate, Automotive, Lending and Home Improvement, driving multi-million annual revenues and profits.  Its Enhanced Click(TM) and Per-Lead Marketplace combined with its state of the art technology infrastructure have led to rapid category deployment, precision live auction bidding and significant recent growth.

Reply.com eliminates the need for complex and expensive online marketing infrastructures and empowers businesses with the ability to purchase category specific Clicks and Leads from their local area as easy as purchasing raw clicks from Google.

To learn more about the Reply! Marketplace and setup an account for your business, visit www.reply.com

San Francisco Business Times :  “Reply.com’s online sales lead system tallies big growth”

As a founder and former CTO and Chief of Product of Reply!, it was great to see Reply! featured in the San Francisco Business Times today.  Reply! was founded in June of 2001 by Payam Zamani, Myself and John Truchard and is a product of now nearly 8 years of creativity, talent and production.  Since then Reply! has been on a relentless mission in pioneering the migration from CPC (cost per click) marketing to CPL (cost per lead) marketing for 

advertisers in real estate, lending, home Improvement and other industries.  The article highlighted some of the company’s great growth and great advancements that are being offered to the lead generation space.

Here are some excerpts :

“Zamani says in seven months that despite the hardship hitting his two main verticals, the system has helped grow his business at Reply to the point where he expects to have $40 million in revenue in 2009, versus $24 million in 2008. As a result, Reply has hired 30 people since December, bringing its total headcount to about 100.”

“It gives you a tremendous amount of flexibility in what you need to do to make yourself successful,” said Fenster, who admits to keeping Reply a secret so competitors won’t drive prices up.”

“Sharon Wienbar, managing director of Scale Venture Partners and a member of Reply’s board of directors, said the company is “nicely profitable.”

Read More on the Reply San Francisco Business Times Article Here…