Reply.com
Reply.com
Reply.com/Reply! Inc.
Co-Founder, CTO and Chief of Product
6/1/2001 – 12/1/2006
Team Size : 50 – 200
Description :
Co-founded Reply.com at the age of 20 and forged the premier lead generation destination for local service professionals in automotive, real estate, home improvement and lending with multi-million annual revenues.
Highlights :
- Developed over 20 multi-million dollar retail and wholesale lead generation service products in less than 5 years.
- Developed the most sophisticated lead acquisition, validation and distribution platform online.
- Developed the most comprehensive consumer portal online for automotive research and values, Real estate values, statistics and mapping, as well as home improvement and lending research.
- Over $21M in funding lead by BA Ventures.
- Multi-million annual revenues.
- 60,000+ in customers.
- Over 50M transaction calls per month.
- Featured in major publications including Wall Street Journal, Forbes, Red Herring, Washington Post, Los Angeles Times and others.
- Parent to CarClub.com, OpenAuto.com, RealtyNow.com, iCastle.com, iMotors.com, AgentConnect.com and the Reply! Lead Distribution System.
Biggest Challenge :
Overall profitability. The key to our profitability was held by the way in which we transitioned from a startup to a mature and stable company. Our biggest challenge was to reshape infrastructure, technology, policies, and most importantly psychologies, to bring about a new found efficiancy that would allow us to shift into the next phase of our vision of becoming a profitable single destination for cost per lead (CPL) marketing. The foundational transition was spearheaded by technology and the inflection point between startup and single vertical infrastructures to a mature company and a unified service oriented infrastructure was quite challenging considering all operational and behavioral changes that needed to take place. The infrastructure was put in place and ultimatley Reply.com successfully achieved profitability in 2008.
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AgentConnect.com
Co-Founder & Executive Vice President, Technology
2/4/2003 – 12/1/2006
Team Size : 15 – 20
Description :
Developed one of the internet’s first and most successful real estate lead generation services online. Managed the platform to multi-million annual revenues and integrated the division to Reply! Inc’s suite of lead generation companies.
Highlights :
- Developed a real estate retail/wholesale lead marketplace handling millions of transaction calls per month.
- Built and managed platform to multi-million annual revenues.
- Ranked as one of the highest in quality for real estate leads in the country.
- Signed on and served over 20,000 real estate agents and brokers nationwide.
Biggest Challenge :
Striking a balance between lead quality and quantity. Our biggest challenge was in developing a super efficient system that would strike the best balance between sending our customers quality leads while ensuring the least number of leads (consumers) went without receiving contact from a professional. Our efforts ranked our service as one of the highest in quality within the industry with nearly zero consumers lost.
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iMotors.com
Co-Founder & Executive Vice President, Technology
6/1/2001 – 12/1/2006
Team Size : 15 – 20
Description :
Developed one of the largest automotive lead generation services online. Managed the platform to multi-million annual revenues with profitability and integrated the division to Reply! Inc’s suite of lead generation companies.
Highlights :
- Developed an automotive retail/wholesale lead marketplace handling over 35M transaction calls per month.
- Rapidly developed the automotive retail lead distribution platform and launched company into market in a few short months.
- Built and managed platform to multi-million annual revenues.
- Signed on and served over 5,000 major franchises nationwide.
Biggest Challenge :
Unsold leads. We were generating millions of leads that went unsold. Our biggest challenge was to grow our retail base and wholesale network as quickly as possible while bringing a new found level of sophistication to our marketing and technology so that more leads were generated in the areas that we had coverage. Our efforts resulted in one of the most sophisticated automotive lead distributions system online that maximized every bit of our marketing and wholesale spend, effectively growing our top line as well as our margins very rapidly.
