Ben Behrouzi Blog

San Francisco Business Times :  “Reply.com’s online sales lead system tallies big growth”

As a founder and former CTO and Chief of Product of Reply!, it was great to see Reply! featured in the San Francisco Business Times today.  Reply! was founded in June of 2001 by Payam Zamani, Myself and John Truchard and is a product of now nearly 8 years of creativity, talent and production.  Since then Reply! has been on a relentless mission in pioneering the migration from CPC (cost per click) marketing to CPL (cost per lead) marketing for 

advertisers in real estate, lending, home Improvement and other industries.  The article highlighted some of the company’s great growth and great advancements that are being offered to the lead generation space.

Here are some excerpts :

“Zamani says in seven months that despite the hardship hitting his two main verticals, the system has helped grow his business at Reply to the point where he expects to have $40 million in revenue in 2009, versus $24 million in 2008. As a result, Reply has hired 30 people since December, bringing its total headcount to about 100.”

“It gives you a tremendous amount of flexibility in what you need to do to make yourself successful,” said Fenster, who admits to keeping Reply a secret so competitors won’t drive prices up.”

“Sharon Wienbar, managing director of Scale Venture Partners and a member of Reply’s board of directors, said the company is “nicely profitable.”

Read More on the Reply San Francisco Business Times Article Here…